January Tourism 2013

Dubai Update
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Dubai Update wishes all its readers a Happy New Year. We’d like to thank all our readers for making 2012 a great year for the emirate and hope that 2013 will be even more successful!

Dubai is truly flourishing as a cosmopolitan city on the world stage. A good reflection of this is the major sporting events that are now hosted in the emirate. This can be a great selling point to customers that are looking to combine their stay in the city with some top class tournaments. For this month’s edition, Dubai Update reports on the Dubai Rugby Sevens sponsored by Emirates, which was held over 3 days in November and December.

The competition is the second stop in the IRB Sevens World Series and attracts 16 international teams, as well as local and special guest players. Around 120,000 fans flew in from all over the globe and were treated to some thrilling rugby action at the purpose built stadium. Some excellent activities in the ‘Rugby Village’ were also on offer, including a spectacular rock concert on the Saturday night.

There was also a family-friendly aspect to the tournament, with the Air BP children’s stand specially designated for adults to bring their little ones along to enjoy the rugby in a safe and friendly environment. The crèche in the village was also popular, with the bouncy castle being a particular favourite!

In the end, it was Samoa who took top honours as they defeated New Zealand 26 points to 15. However, there was something for the Kiwi fans to cheer, as their Ladies team won the first ever Women’s Sevens event. To find out just what the Dubai Rugby Sevens can offer your sporty customers, please visit their dedicated website.

It’s not just the Dubai Rugby Sevens that attracts international sports supporters to the emirate. The city plays host to some excellent events which attract world-class sportsmen and women. This month, Dubai Update has compiled 5 of the best on offer to tempt sports-mad customers to visit.

The Dubai Desert Classic is a premier tournament on the European PGA Golf Tour and has been won by Seve Ballesteros, Ernie Els and Tiger Woods. 28 January – 3 February.

The top players from the men’s and women’s tours will be competing at the Dubai Tennis Championship, where Roger Federer defeated Andy Murray in last year’s thrilling final. 18 February – 3 March.

Playing host to some of the best polo teams in the world, the Dubai Polo Gold Cup is a great day out for all the family. 25 February – 15 March.

More than 50,000 racegoers attend the Dubai World Cup, the horse loving emirate’s top race meeting. 31 March.

The Dubai Marathon attracts an elite field as well plucky amateurs, with over 17,000 runners in last year’s race. 25 January.
Affordable Luxury Fam Trip

In December, Lorna Taylor of Dubai Tourism escorted 10 agents on an ‘affordable luxury’ themed fam trip to the emirate. The group flew with Virgin Atlantic and Skymax supplied the ground-handling, which included a fabulous 4x4 desert safari. Accommodation was provided by Rotana at the Amwaj Rotana and the Towers Rotana and stops on the itinerary included a visit to At The Top and the Aquaventure Waterpark at Atlantis, The Palm.

Kathryn Skeates from Co-operative Travel said, ‘Dubai was full of surprises, from the glitz and glamour of the shopping malls to the lovely beaches. But what amazed me most was the idea of selling Dubai as a twin centre destination either with city and beach or desert locations, or a combination of all three!’

Dubai Tourism Recipease Event

Dubai Tourism recently hosted a Recipease event with the tour operator If Only in Clapham. It was a chance for the agents invited to enjoy a fantastic cooking experience while learning about all the latest news and updates on Dubai.

Other Dubai News

Brit rock legends the Stone Roses are set to play Dubai in February.

The highly anticipated JW Marriott Marquis Hotel Dubai welcomed its first guests in November.

Several new 5 star hotels are scheduled to open in the emirate in the coming years, meeting the rising demand for high-end luxury hotels.

Throughout 2012, Dubai Tourism and TTG have ran a series of videos where travel agents talk about their experiences of visiting the emirate. Each short video tackles a different misconception and have been designed to help agents sell Dubai holidays more effectively.
The last video has now been released and once you have watched it you just need to answer a simple question to be in with a chance of winning the latest iPad. Agents must also have registered on the Dubai Expert programme.You can now watch all 6 videos and enter the competition here. All entries must have been received by 9 January. Good luck!

December’s Competition Winner

Last month we teamed up with the Hotel Pullman Dubai Deira City Centre to giveaway a 3 night stay on a complimentary B&B basis. A big congratulation to John Hall of Carrick Travel, whose name was picked out of the hat.
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Dubai Update is a digest of economic, industrial, commercial, travel and tourism and other news, some of which have appeared in the Dubai press. Items have not been independently verified by the Department. It is sent free of charge to organisations in the UK and Ireland wishing to keep abreast of major developments in Dubai.

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